The rapid development of Guangzhou’s tourism industry is also due to the strong promotion by the Guangzhou Municipal Transportation Department. In order to develop the innovative integration of Guangzhou’s transportation and tourism industries, stimulate the vitality of the holiday tourism market, the municipal transportation department takes deepening supply-side structural reforms as the main line, and strives for the three major goals of “improving the tourism transportation network, innovating tourism transportation products, and improving the safety service quality of tourism transportation” to better adapt to the new changes in economic and social development and the tourism needs of the people, and provide solid support for promoting investment, promoting consumption, and stabilizing growth.
The municipal transportation department is constantly expanding the tourism service functions of transportation hubs and building a three-dimensional transportation service network for scenic spots. Relying on the passenger distribution functions of 8 transportation hub passenger stations such as the provincial bus station, Dongzhan bus station, and Nanzhan bus station, they have carried out pilot projects for tourism distribution centers and actively planned to open city and provincial tourist lines through cooperation with travel agencies and tourism charter companies.
At the same time, they are actively developing the Pearl River cruise business, continuously improving the infrastructure construction of passenger ferry terminals, enhancing the service quality and cultural connotation of water traffic sightseeing tourism products, promoting the integrated development of passenger ferries and Pearl River cultural tourism, and will also create a whole tourism project on the Pearl River in the next step.
In addition, the municipal transportation department is vigorously innovating tourism transportation products and accelerating supply-side structural reforms. The municipal transportation department actively promotes transportation reforms, encourages Guangzhou Second Auto Company and other road transportation reform pilot companies to actively plan customized tourism routes to city and provincial scenic spots, and create “On-Demand Business” high-end small customized routes (equipped with 9-seat business models) for business and home tourism travel, to stimulate the demand for tourism and business travel of citizens with more convenient and flexible transportation, and promote the development of the holiday tourism market.
The municipal transportation department also reshapes the Guangzhou one-day tour brand, introduces tourist sightseeing double-decker buses, and has provided convenient services for about 180,000 tourists since its operation. This new tourism model of “tourism transportation culture” has injected new vitality into Guangzhou’s tourism market.
In the future: Promote Guangzhou Tourism Card to improve the distribution center
“Holding the Guangzhou Tourism Development Conference has a milestone significance, because this is not only a turning point for Guangzhou’s industry transformation, but also a symbol of urban transformation.” Professor Wu Bihu of Peking University said, “The conference was held before the 19th National Congress, which is very timely and necessary. It marks the transformation of Guangzhou city to quality type. After many hardware facilities are complete, Guangzhou urgently needs to improve the quality of urban public services. Tourism is not only an industrial phenomenon, but also a requirement for social development. The Guangzhou Municipal Party Committee and the Municipal Government pay attention to the development of social projects, improve the quality of life of citizens, pay more attention to the happiness index of the people, and pay attention to the public’s satisfaction with the public services provided by the government.”
In the second half of the year, the Guangzhou Municipal Tourism Bureau will continue to thoroughly implement the policy measures of the State Council on promoting the development of the tourism industry in accordance with the decision-making deployment of the Municipal Party Committee and the Municipal Government, and will also solidly promote the production and issuance of Guangzhou City Tourism Cards, coordinate the subway group to carry out terminal equipment compatibility transformation and operation, provide thoughtful and meticulous services for tourism card customers, and create a new image of Guangzhou International Tourism. It is reported that the “Guangzhou City Tourism Card” integrates time-limited free bus, transportation, scenic spots, guangzhou escorts hotels, shopping malls, and restaurant discounts, which can bring a relaxed and convenient tourism experience for foreign tourists.
Next, the Municipal Tourism Bureau will further improve tourism distribution and information consultation services. Introduce policies to support the construction of tourism distribution centers, formulate methods for supporting funds for Guangzhou tourism distribution centers, carry out standardized creation demonstrations for Guangzhou tourism distribution centers, and improve the service level of tourism distribution centers.
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